Maximize ROI for your business with Bing Ads

Many marketers make use of Google AdWords to fulfill their SEO needs and miss all the benefits of Bing ads. Including Bing Ads in your marketing arsenal helps you earn a higher return on investment, because it allows you to tap into a largely unused medium for many advertisers.

Here are the top ways to maximize the ROI for your business with Bing Ads and get the upper hand over your competitors. 

• Improve your Bing ads performance:

Bing Ads do have lower user rates, but its effectiveness can’t be calculated with this factor. Bing Ads are displayed on Bing, Yahoo and MSN, which means it drives traffic from the three of them. Moreover, Bing Ads allows marketers to import AdWords with little editing, so you are all set to launch it as a Bing Ad.

• Increase bids on keywords falling off the first page:

Automated rules allow people to learn about keywords falling through the cracks. If you aren’t spending more on bids, then the chances of keywords lagging behind can increase. If you’re not positioning them where they can actually get clicks, it’s kind of a waste. Increase the bids on keywords and position them accurately to assure that they don’t fall through the cracks.

• Pause promotional ads the moment sales end:

You may have seen promotional ads running even after a sale ends. Such mistakes make you look like an idiot and spoil your brand's image. Moreover, it makes your user really crabby when the promised sale promotion is not valid. To avoid such a situation, you can just create a rule when you upload these ads and pause them when it's time. 

• Increase bids when the CPA is below goal and the average position is low:

It is a keyword level automated rule that helps increase conversions. If your keyword is going low on the page and is performing below your CPA goals, then you need to increase the average position of the keyword. Theoretically, this would increase clicks/impressions, and the conversion rate hopefully at the same time, so only the CPC increases. To get a higher ROI, Increase the bids when your keyword is performing below your CPA goals and the average position is low.

• Destination URL techniques and mobile ad formats:

One of the important advantages of using Bing Ads is that you can customize your Google AdWords and you run it on Bing networks. For this,  you can collect data and use performance report to help analyze the performance of the ads and take the best one.

Most users today conduct searches through mobile devices. Therefore, it becomes a must for marketers to set up mobile ad formats that will only appear on mobile devices, so that your search results are targeted more accurately.

The above mentioned tactics will help you to maximize your Return on Investment through Bing Ads and can put competitors far behind you.