Five reasons Bing Ads are a must for every marketer

Are you looking for an alternative to Google AdWords?  Do you want to get more out of your PPC ad budget?

By using Bing Ads, you can take advantage of lower CPA’s and CPC’s than Google AdWords, because of less competition. In some cases, you can even reach your desired target audience better.

Unfortunately, there are still some marketers who are overlooking the advantages and power of Bing Ads. Here are the top five reasons why more and more advertisers and agencies should include it.

1. You Can Import Your Campaigns from AdWords:

Bing allows you to import Google AdWords campaigns, and you can use them as Bing Ads campaigns without any hassle. No two search engines deliver the same results. Therefore, Google AdWords need to be reviewed before uploading.

You need to download the campaign from Google AdWords into an Excel file, and upload that file into the editor software of Bing Ads. For faster results, you can connect both PPC accounts. Double check your imported ads and make sure they look good on Bing.

2. Bing Ads Are Often Cheaper and More Effective:

One of the key advantages of using Bing Ads is that there is less competition.  What this means to you is cheaper cost per clicks (CPC) and a higher click through rate (CTR).

Bing is not only cheaper, but also an effective way of advertising products online. It allows advertisers to get higher ad positions due to few crowds on the search engine. Higher ad placements usually result in higher click through rates and conversions. 

3. Increase your ROI:

Google AdWords is best when you are looking for volume, but if you want get most of each penny spent, then Bing Ads is the answer. Bing Ads tend to generate higher click through rates along with lower costs per click which leads to a better ROI. 

4. Bing ads makes device targeting easier:

When it comes to device targeting, Bing Ads is far more flexible than its Google counterpart. Bing Ads provides control over tablets and smartphones separately, offering specific bid modifiers for each. Avoiding device targeting is seen as wasted ad spend.  It allows you to target only those devices on which your audience is highly receptive.

5. Bing Ads are more in tune with social extensions:

A strong social media following helps create brand visibility and credibility. It allows marketers to make their brand reach their prospecting customers, because of this Bing started testing social extensions back in 2014. A meaningful extension can boost your ad's credibility and help drive conversions.

Google AdWords also provides extension service, but only for Google Hangout users. Bing Ads provides social extension services for all social media networks your business is a part of.

If you’re still on the fence about Bing Ads, set up an account and test a few ad campaigns with it.